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Due to complaints from parent groups about kids not knowing the dangers and high cost of such calls, the FTC enacted new rules and such commercials ceased to air on television as of the mid-1990s.
Using 900 numbers for adult entertainment lines was a prevalent practice in the early years of the industry.
At that time, many evening news agencies conducted "pulse polls" for $.50 per call charges and displayed results on television.
One early use was by Saturday Night Live producers for the sketch "Larry the Lobster", featuring Eddie Murphy. AT&T and the producers of SNL split the profits of nearly 0,000.
Numbers with the 900 area code were those which were expected to have a huge number of potential callers, and the 900 area code was screened at the local level to allow only a certain number of the callers in each area to access the nationwide long distance network for reaching the destination number.
Also, the early incarnation of 900 was not billed at premium-rate charges, but rather at regular long distance charges based on the time of day and day of week that the call was placed.
This practice continues, along with the use of these numbers for things such as software technical support, banking access, and stock tips.
For example, a "psychic hotline" type of 1-900 number may charge .99 for the first minute and 99 cents for each additional minute.Initially, consumers had no choice regarding the accessibility to 900/976 numbers on their phones.However, in 1987, after a child had accumulated a bill of ,000 From the early 1980s through the early 1990s, it was common to see commercials promoting 1-900 numbers to children featuring such things as characters famous from Saturday morning cartoons to Santa Claus.Area Code 900 went into service January 1, 1971, but the first known to have been used in the United States for the "Ask President Carter" program in March 1977, for incoming calls to a nationwide talk radio broadcast featuring the newly elected President Jimmy Carter, hosted by anchorman Walter Cronkite.At that time, the intent for area code 900 was as a choke exchange—a code that blocked large numbers of simultaneous callers from jamming up the long distance network.