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(For gay couples, it's more like two out of every three).
The apps have been surprisingly successful -- and in ways many people would not expect.
For folks who are meeting people everyday—really younger people in their early twenties—online dating is relevant, but it really becomes a powerful force for people in thin dating markets.
In a 2012 paper, I wrote about how among heterosexuals, the people who are most likely to use online dating are the middle-aged folks, because they’re the ones in the thinnest dating market.
The age of first marriage is now in the late twenties, and more people in their 30s and even 40s are deciding not to settle down.
The rise of phone apps and online dating websites gives people access to more potential partners than they could meet at work or in the neighborhood.
There’s no obvious pattern by which people who meet online are worse off. For people who have a hard time finding partners in their day-to-day, face-to-face life, the larger subset of potential partners online is a big advantage for them.
A couple of months ago, I was sitting at a bar minding my own business when the woman next to me did something strange.
Surrounded by potential partners, she pulled out her phone, hid it coyly beneath the counter, and opened the online dating app Tinder.
"And mostly they're pretty unfounded." Rosenfeld, who has been keeping tabs on the dating lives of more than 3,000 people, has gleaned many insights about the growing role of apps like Tinder.
They are important today — roughly one of every four straight couples now meet on the Internet.